Your Privacy Matters at sb777

When you use sb777, we collect certain personal data in order to create and manage your account, process transactions, verify your identity, and deliver a safe and personalised gaming experience. The categories of personal data we collect are described below.

1.1 Registration Data

When you create an sb777 account, we collect the information you provide directly during the registration process. This includes your full legal name, date of birth, email address, and mobile phone number. This data is required to open your account and is used to identify you, communicate with you, and verify that you meet our eligibility requirements.

1.2 Identity Verification Data

To comply with our Know Your Customer (KYC) obligations and to prevent fraud, money laundering, and underage gambling, we may request copies of identity documents at various points in your account lifecycle. Acceptable documents include a national identity card (NID), passport, or other government-issued identification. We may also request proof of address and, where necessary, proof of ownership of any payment method used on the platform.

1.3 Financial Data

We collect information about the financial transactions you conduct on sb777, including deposit amounts, withdrawal requests, transaction reference numbers, and the payment methods you use (for example, bKash, Nagad, Rocket, Upay, Visa, Mastercard, or USDT). We do not store full payment card numbers or bKash wallet PINs — sensitive payment credentials are handled by our payment processing partners in accordance with applicable security standards.

1.4 Usage and Activity Data

As you interact with the sb777 platform, we automatically collect data about your activity, including the games you play, the bets you place, the frequency and duration of your sessions, the features you interact with, and your betting history. This data is used to deliver your game history, process bonus eligibility, identify problem gambling indicators, and improve the overall platform experience.

1.5 Technical and Device Data

When you access sb777 through a browser or mobile device, we collect technical information automatically. This includes your IP address, browser type and version, operating system, device type (desktop, mobile, or tablet), screen resolution, preferred language setting, time zone, and referring URL. This data helps us optimise the platform for your device, detect suspicious access patterns, and troubleshoot technical issues.

1.6 Communications Data

When you contact our support team via live chat or email, we retain a record of that communication, including the content of your messages, the date and time of contact, and any attachments or screenshots you provide. This data is used to resolve your queries, maintain service quality standards, and protect both parties in the event of a dispute.

sb777 uses the personal data it collects only for specific, legitimate purposes. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which we use your data are set out below.

• Account creation and management: To register your account, authenticate your identity on each login, manage your account settings, and process your account closure requests.
• Transaction processing: To process your deposits, credit your account balance, execute withdrawal requests, and maintain accurate records of all financial activity on your account.
• Identity verification and fraud prevention: To conduct KYC checks, verify the ownership of payment methods, detect and investigate fraudulent or abusive activity, and prevent money laundering in accordance with applicable international standards.
• Responsible gaming: To monitor your gaming behaviour for indicators of problem gambling, enforce deposit limits or self-exclusion periods you have set, and contact you proactively if our systems detect patterns of concern.
• Customer support: To respond to your enquiries, resolve disputes, and maintain a record of our communications with you.
• Platform improvement: To analyse aggregated usage data, identify technical issues, test new features, and continuously improve the performance and user experience of the sb777 platform.
• Promotions and personalisation: Where you have not opted out, to send you information about bonuses, promotions, and seasonal offers that are relevant to your activity on the platform. You may opt out of marketing communications at any time by contacting our support team.
• Legal compliance: To comply with applicable laws and regulations, respond to lawful requests from competent authorities, and enforce our Terms & Conditions.

sb777 does not sell or rent your personal data to third parties. We share your data only in the limited circumstances described below, and only to the extent necessary for each stated purpose.

3.1 Payment Processing Partners

To facilitate deposits and withdrawals, we share transaction-relevant data with our payment processing partners, which include providers operating the bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Visa, Mastercard, and USDT payment channels. These partners receive only the data required to authenticate and complete the specific transaction. They are contractually prohibited from using this data for any other purpose.

3.2 Game Providers

Games on sb777 are powered by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. To deliver these games, a session token and minimal technical identifiers are passed to the game server. Game providers do not receive your full personal profile, financial data, or contact information unless separately required for the operation of a specific integration.

3.3 Identity Verification Services

We may use third-party identity verification services to assist with KYC document checks. These services receive only the specific documents and data needed to complete the verification and are bound by strict confidentiality and data protection obligations.

3.4 Legal Authorities

sb777 may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities when legally required to do so, or when we reasonably believe that disclosure is necessary to prevent fraud, protect the safety of players or staff, or comply with a legal obligation. We will notify affected players of such disclosures where permitted by law.

3.5 Business Transfers

In the event that sb777 undergoes a merger, acquisition, or sale of all or part of its assets, player data may be transferred to the acquiring entity as part of that transaction. Players will be notified of any such transfer and of any resulting changes to this Privacy Policy before the transfer takes effect.

sb777 uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and support security functions. By continuing to use the sb777 platform, you consent to the use of cookies as described in this section.

4.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognise your device on subsequent visits and to recall information about your previous interactions. Cookies may be session-based (deleted when you close your browser) or persistent (retained on your device for a defined period).

4.2 Types of Cookies We Use

4.3 Managing Cookies

You can configure your browser to block or delete cookies at any time through your browser settings. Please note that blocking essential cookies may impair core platform functionality, including the ability to log in, load games, or process transactions. Blocking analytics or preference cookies will not affect your ability to use the core services.

4.4 No Cross-Site Tracking

sb777 does not use tracking technologies to follow your browsing activity across unrelated third-party websites. Our tracking technologies are scoped exclusively to the sb777 platform domain.

The security of your personal data is a core operational priority at sb777. We implement a layered set of technical and organisational measures to protect your data against unauthorised access, accidental loss, alteration, or disclosure.

5.1 Technical Security Measures

• TLS/SSL encryption on all data transmitted between your device and sb777 servers.
• Encrypted storage of sensitive data fields including passwords (stored as salted hashes) and identity document images.
• Multi-factor authentication (MFA) options available to players for additional account protection.
• Intrusion detection systems and continuous security monitoring on all platform infrastructure.
• Regular penetration testing and vulnerability assessments conducted by qualified security professionals.

5.2 Organisational Security Measures

• Strict role-based access controls ensure that only authorised staff with a legitimate need can access player personal data.
• All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Internal data handling procedures are reviewed and updated on a regular schedule.

5.3 Data Retention

sb777 retains your personal data for as long as your account remains active and for a defined period thereafter, in order to meet legal, regulatory, and operational obligations. The standard retention periods we apply are set out below:

• Account and registration data: Retained for the duration of your account and for a minimum of five (5) years following account closure, to comply with anti-money laundering record-keeping requirements.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• Identity verification documents: Retained for a minimum of five (5) years following account closure or the completion of the relevant KYC process, whichever is later.
• Support communications: Retained for a minimum of two (2) years from the date of the most recent communication in each support thread.
• Analytics data: Retained in aggregated, anonymised form for a period not exceeding three (3) years from collection.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

As an sb777 player, you hold a number of rights in relation to the personal data we hold about you. We are committed to honouring these rights promptly and transparently. To exercise any of the rights described below, please contact our support team via live chat or by email at [email protected].

• Right of Access: You have the right to request a copy of the personal data sb777 holds about you, together with information about how that data is used. We will provide this information within a reasonable timeframe upon receipt of a verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may update some information directly in your account settings; for other data types, please contact support.
• Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal data. This right is subject to limitations where we are required by law to retain the data (for example, under anti-money laundering record-keeping obligations).
• Right to Restriction of Processing: You may request that we restrict the processing of your personal data in certain defined circumstances — for example, while the accuracy of data you have contested is being verified.
• Right to Data Portability: Where technically feasible and legally applicable, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to other forms of processing where our basis for processing is legitimate interest, subject to applicable exceptions.
• Right to Withdraw Consent: Where our processing of your data is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

We will respond to all verified privacy rights requests within 30 days of receipt. In complex cases, we may extend this period by an additional 30 days and will notify you of any such extension. We will not charge a fee for processing your request unless it is manifestly unfounded or excessive.

sb777 does not direct any aspect of its platform, marketing, or data collection activities toward individuals under the age of 18. If we become aware that personal data has been collected from a person who is under the age of 18, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and you believe that a minor in your care has created an account on sb777 or has provided personal data to us, please contact our support team immediately via live chat or at [email protected]. We will investigate and act promptly.

We strongly encourage parents and guardians in Bangladesh and all other jurisdictions to make use of parental control tools and to maintain open conversations with young people about responsible and safe internet use.

sb777 reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players via email or an in-platform notification. We encourage you to review this page periodically to stay informed of how we protect your personal data.

8.1 Continued Use

Your continued use of the sb777 platform following any update to this Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any change, you should cease using the platform and may request account closure by contacting our support team.

8.2 Contact Us

If you have any questions, concerns, or requests in relation to this Privacy Policy or the way sb777 handles your personal data, you are welcome to reach out to our dedicated support team at any time:

• Live Chat: Available directly on the sb777 platform, 24 hours a day, 7 days a week. Average response time under 2 minutes.
• Email: [email protected] — plain text, not a clickable link. Please allow up to 24 hours for email responses.
• Hours: Bangladesh Standard Time (BST, UTC+6), continuous 24/7 coverage.

We are committed to resolving all privacy-related queries fairly, transparently, and in a timely manner. If after contacting us you remain dissatisfied with our response, you may seek further recourse through the appropriate legal channels available in your jurisdiction.